Healthcare marketers commonly measure web users' visual attention of their strategically placed ads to see if campaigns are reaching their audiences. However, they might want to rethink how much weight they place on this metric, digital marketing expert Jean-Paul Edwards…
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Although television spots encouraging Americans to get vaccinated have been airing for months, specific vaccines must have FDA approval to be mentioned in ads — a fact that led to the removal of a social media post, the Tampa Bay…
Older adults adopt technology at a lower rate, but the COVID-19 pandemic accelerated older adults' gravitation toward remote monitoring tools and voice assistants, The Markup reported Oct. 28.
The FDA authorized COVID-19 vaccines for children ages 5 to 11 on Oct. 29, but some parents who are vaccinated — and may even have gotten their teenage children immunized — are skeptical about getting their young children inoculated, The…
Here are six hospitals that have announced name changes or other rebranding efforts since Oct. 15.
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Rebranding a hospital often begins years before a new name is announced or an updated sign goes up. Becker's spoke with hospital executives about how they prioritized and budgeted for rebrands amid the COVID-19 pandemic, when hospitals had to be…
Being honest about health risks or imperfections in a marketing campaign could help hospitals build trust with patients, Harvard Business Review reported.
Chesapeake (Va.) Regional Healthcare is rolling out a new branding campaign built around the phrase "Innovative for Life," it said Oct. 25.
CVS Health launched a $25 million ad campaign to show how its products and services can make a healthy lifestyle more attainable, The Wall Street Journal reported Oct. 25.
Children often are afraid of getting shots, so it can be difficult for healthcare providers and parents to get them on board with vaccines — a topic of concern as the U.S. recently laid out its plan to vaccinate children…