Digital Marketing

Here are six hospitals that have announced name changes or other rebranding efforts since Nov. 1.

Chief marketing officers' ability to understand consumers' needs and build brands are making business leaders more interested in adding them to corporate boards, The Wall Street Journal reported Nov. 9.

Indianapolis-based Indiana University Health recently filed a lawsuit claiming Carmel, Ind.-based orthopedic clinic Methodist Sports Medicine is breaking a trademark by having "Methodist" in its name.

Methodist Healthcare has renamed Jourdanton, Texas-based Methodist Hospital South to reflect the South Texas communities the hospital serves.

Memorial Health's rebrand took six years of planning and almost $4 million, and Aimee Daily, PhD, the system's chief transformation officer, gave Becker's an inside look at the process.

HHS on Nov. 9 released a toolkit healthcare providers can use to stop the spread of COVID-19 misinformation. The resource was developed by U.S. Surgeon General Vivek Murthy, MD, as part of the federal agency's vaccine marketing campaign for children…

Companies are having trouble adequately stocking their products due to shortages of labor, cargo containers, raw materials and other key manufacturing components. Because of this, marketers are unsure whether it's wise to spend money advertising products that consumers may not…

First lady Jill Biden, EdD, is leading a campaign to promote COVID-19 vaccinations for young children, according to The Hill. 

NewYork-Presbyterian in New York City launched the "Stay Amazing" marketing campaign to encourage New Yorkers to be proactive about their health by seeking care at the health system. 

Traditional marketing is dead as the COVID-19 pandemic showcased the value in experiences, according to a Nov. 5 Fast Company op-ed written by Duncan Wardle, former head of innovation and creativity at Disney and the founder of iD8 & innov8.