Digital Marketing

Older patients are more likely to be comfortable around their physicians and willing to follow their advice than younger patients, according to a report released Nov. 1 by healthcare marketing agency CMI Media Group.

Healthcare marketing professionals might benefit from taking a page out of the book of Mimi Levin Lieber, a sociologist who became a pioneer of interview-focused market research.

Using social media to determine specific causes of vaccine hesitancy in different regions could be a better way to create targeted messaging campaigns than traditional surveys, computer scientist Mayank Kejriwal, PhD, wrote in a Nov. 5 article for The Conversation.

Healthcare marketers commonly measure web users' visual attention of their strategically placed ads to see if campaigns are reaching their audiences. However, they might want to rethink how much weight they place on this metric, digital marketing expert Jean-Paul Edwards…

Although television spots encouraging Americans to get vaccinated have been airing for months, specific vaccines must have FDA approval to be mentioned in ads — a fact that led to the removal of a social media post, the Tampa Bay…

Older adults adopt technology at a lower rate, but the COVID-19 pandemic accelerated older adults'  gravitation toward remote monitoring tools and voice assistants, The Markup reported Oct. 28.

The FDA authorized COVID-19 vaccines for children ages 5 to 11 on Oct. 29, but some parents who are vaccinated — and may even have gotten their teenage children immunized — are skeptical about getting their young children inoculated, The…

Here are six hospitals that have announced name changes or other rebranding efforts since Oct. 15.

Rebranding a hospital often begins years before a new name is announced or an updated sign goes up. Becker's spoke with hospital executives about how they prioritized and budgeted for rebrands amid the COVID-19 pandemic, when hospitals had to be…

Being honest about health risks or imperfections in a marketing campaign could help hospitals build trust with patients, Harvard Business Review reported.