Digital Marketing

Here are five campaigns recently launched to spread awareness about pediatric vaccines, health screenings, flu shots and more.

Hackensack (N.J.) Meridian Health unveiled the new name of its N.J.-based Raritan Bay Old Bridge hospital, centraljersey.com reported Oct. 21.

Some residents in states that have more lax COVID-19 safety measures have been forming Yelp-like social media groups to review the infection control compliance of local businesses and schools, Kaiser Health News reported Oct. 21.

In October, YouTube launched three new video series to equip parents with scientific information about children's vaccines.

To craft effective messaging strategies, healthcare marketing professionals must track the way consumers perceive and trust their brand. Below, executives from eight health systems across the country share their process.

Microsoft announced Oct. 19 that health insurers would be able to use its vertical-specific advertising, which is limited to certain industries. 

The National Rural Health Association, a nonprofit with more than 21,000 members, recently got a new logo and domain name. 

Brands usually are apprehensive about complimenting competitors, as many marketers say doing so gives a rival free publicity. However, health systems might have an opportunity to improve patients' perceptions of them by giving competitors their due, according to a study…

Doctor On Demand and Grand Rounds unveiled their new brand after several mergers in 2021.

Nineteen states rolled out lotteries for COVID-19 vaccine recipients, but none of them saw increased vaccination rates as a result, according to a study published Oct. 15 in JAMA Health Forum.