Chesapeake (Va.) Regional Healthcare is rolling out a new branding campaign built around the phrase "Innovative for Life," it said Oct. 25.
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CVS Health launched a $25 million ad campaign to show how its products and services can make a healthy lifestyle more attainable, The Wall Street Journal reported Oct. 25.
Children often are afraid of getting shots, so it can be difficult for healthcare providers and parents to get them on board with vaccines — a topic of concern as the U.S. recently laid out its plan to vaccinate children…
Here are five campaigns recently launched to spread awareness about pediatric vaccines, health screenings, flu shots and more.
Hackensack (N.J.) Meridian Health unveiled the new name of its N.J.-based Raritan Bay Old Bridge hospital, centraljersey.com reported Oct. 21.
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Some residents in states that have more lax COVID-19 safety measures have been forming Yelp-like social media groups to review the infection control compliance of local businesses and schools, Kaiser Health News reported Oct. 21.
In October, YouTube launched three new video series to equip parents with scientific information about children's vaccines.
To craft effective messaging strategies, healthcare marketing professionals must track the way consumers perceive and trust their brand. Below, executives from eight health systems across the country share their process.
Microsoft announced Oct. 19 that health insurers would be able to use its vertical-specific advertising, which is limited to certain industries.
The National Rural Health Association, a nonprofit with more than 21,000 members, recently got a new logo and domain name.