Most patients are using the internet to evaluate their treatment options rather than working with their physician, according to a recent study by Optum's PatientsLikeMe.
Digital Marketing
Oftentimes, hospital marketers adhere to deeply held maxims — whether personal or as an organization — when strategizing communication. Here, leaders from nine health systems share the mottos on which they base their messaging strategies.
Americans between ages 25 and 34 are most likely to say they don't always trust their healthcare provider to make the right decisions for them, according to research released by branding agency Monigle.
ChristianaCare's brand perception improved the most in 2020, according to research released by branding agency Monigle.
Johns Hopkins Medicine had the most trusted health system brand in the U.S., according to research released by branding agency Monigle.
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Three hospitals formerly owned by Novant Health UVA Health System have been renamed to reflect the fact that Charlottesville, Va.-based UVA Health became their sole owner July 1.
Five of the largest nonprofit health systems in California's Los Angeles County on Oct. 5 rolled out a health maintenance public service announcement campaign.
Investing in grassroots community outreach and focusing on statistics that demonstrate vaccines' efficacy against COVID-19-related death could be effective ways to combat hesitancy toward the inoculations, according to two studies published Sept. 30 in JAMA Network Open.
Edison, N.J.-based Hackensack Meridian Health said Oct. 1 it has renamed its hospital in Brick, N.J., to recognize its role as a teaching hospital.
The Kansas City, Mo.-based health system formerly known as Truman Medical Centers/University Health will now be known as only the latter portion of its name, according to The Kansas City Star.