Five of the largest nonprofit health systems in California's Los Angeles County on Oct. 5 rolled out a health maintenance public service announcement campaign.
Digital Marketing
Investing in grassroots community outreach and focusing on statistics that demonstrate vaccines' efficacy against COVID-19-related death could be effective ways to combat hesitancy toward the inoculations, according to two studies published Sept. 30 in JAMA Network Open.
Edison, N.J.-based Hackensack Meridian Health said Oct. 1 it has renamed its hospital in Brick, N.J., to recognize its role as a teaching hospital.
The Kansas City, Mo.-based health system formerly known as Truman Medical Centers/University Health will now be known as only the latter portion of its name, according to The Kansas City Star.
The number of people in the U.S. getting newly vaccinated against COVID-19 each day is at the lowest it's been since the CDC began tracking the data in January — but only 55.5 percent of the country's population is fully…
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Here's a list of hospitals and health systems that recently posted job listings seeking marketing leaders.
Fond du Lac, Wis.-based Agnesian HealthCare released name changes and new logos to reflect its new brand under a merger with St. Louis-based SSM Health.
By the time they land a C-suite role, hospital marketing executives have usually deployed dozens of campaigns, each with different focuses. Below, 12 of these executives share the campaign they've been most proud of in the past 10 years.
Below are five COVID-19 vaccine promotion campaigns launched by healthcare groups, hospitals and advertising agencies.
Hospitals can get up to 100 times more website traffic if they have robust online health libraries, according to a Boston Digital report.