Digital Marketing

Below are five hospitals that have announced name changes or other rebranding efforts since Sept. 7.

Charlotte, N.C.-based advertising agency BooneOakley invented the fictional "Wilmore Funeral Home" to warn people what could happen if they remain unvaccinated against COVID-19. The strategy is bold, but marketing and health experts are split on whether it's effective.

As the pandemic evolves, so do the messages healthcare communication professionals need to communicate. Below are the six messages that will define the pandemic's second winter, according to a Sept. 20 report from The Atlantic.

Prominent brands have been advertising on websites dedicated to COVID-19 misinformation throughout the pandemic — often unknowingly because of the opaque design of the digital advertising market, according to a report released Sept. 18 by the Bureau of Investigative Journalism.

An individual's comfort level with taking risks — which is shaped by genetics and early life experiences — affects the extent to which they exercise COVID-19 precautions more than politics or geography, The Wall Street Journal reported Sept. 19.

Anti-vaccine social media users have been spreading misinformation about COVID-19 vaccines throughout the pandemic. Ivermectin has now become a prevalent part of anti-vaccine Americans' discourse, as many think the drug is a censored COVID-19 cure, according to a Sept. 19…

It's important that job seekers use keywords to distinguish themselves from other applicants during their job hunt. That's why some job seekers are making sure employers know they're vaccinated against COVID-19 by mentioning it in their resumes and LinkedIn profiles,…

A $100 COVID-19 vaccine referral program has facilitated more than 20,000 vaccinations in New York City since June.

Selfies that social media users upload after getting vaccinated against COVID-19 could be an effective tool to spread the message that vaccines are safe and effective, according to research published recently in Psychology & Health.

A growing number of hospitals and health systems have received lofty financial gifts to accelerate innovation, build new facilities or enhance existing properties this year.