Generation Z — those born between 1997 and 2012 — are not only changing the way we work, they're pushing healthcare to adapt to new digital technologies and methods of patient engagement.
Digital Marketing
The American Hospital Association released several public service announcements designed to persuade unvaccinated healthcare workers to get inoculated against COVID-19.
A top official at the World Health Organization said misinformation surrounding COVID-19 vaccines has gotten worse in recent weeks. Meanwhile, hospitals navigate vaccine hesitancy and attempt to halt the spread of incorrect medical information, according to an Aug. 24 CNBC…
Chau Che, MD, a gastroenterologist at Temple University Health System in Philadelphia, never thought she would be speaking to patients about vaccinations. However, she adapted to the new duty the pandemic required of her and developed a five-step, two-minute strategy…
With Pfizer's COVID-19 vaccine gaining full approval, four experts weigh in on how it will affect vaccine hesitancy as nationwide vaccination rates plateau, according to an Aug. 24 ABC 7 report.
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Below are six marketing campaigns launched in the past 30 days to encourage COVID-19 safety measures, promote vaccinations and raise awareness about obesity.
Wadena, Minn.-based Tri-County Health Care is rebranding as Astera Health, Lakeland News reported Aug. 23.
New Hyde Park, N.Y.-based Northwell Health renamed its Staten Island hospital to SIUH Prince's Bay, according to an Aug. 19 SI Live report.
Chief marketing officers are increasingly adding marketing technology or platforms to their organizations' list of digital investments; however, a handful of common mistakes might be holding some organizations back from getting their money's worth.
Americans' life experiences and consumer preferences vary greatly across generations, something healthcare marketing professionals need to understand in order to create strategic messaging to reach different age groups.