Patients who have contracted COVID-19 after refusing to get vaccinated against the disease are sharing their regrets on social media, as well as being featured in vaccination campaigns created by hospitals and health departments, The Washington Post reported Aug. 12.
Digital Marketing
A pediatric ophthalmic technician at Grand Rapids, Mich.-based Spectrum Health's Helen Devos Children's Hospital, also in Grand Rapids, has gone viral on the video-sharing app TikTok after pushing back on her hospital's COVID-19 vaccine mandate, according to an Aug. 12…
Below are 11 hospitals that have announced name changes or other rebranding efforts since June 24.
Heather Geisler, executive vice president and chief marketing communications and experience officer at Henry Ford Health System in Detroit, joined the podcast to talk about big trends in consumerism and tips for executing great campaigns.
Memphis, Tenn.-based St. Jude Children's Research Hospital raised $2 billion in donations in the 2021 fiscal year, a record for an independent charity in a year when donors had an unending number of causes to put their money toward, Time…
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Painting the narrative that unvaccinated Americans are prolonging the COVID-19 pandemic may be ineffective. Instead, framing the narrative that vaccinated Americans are doing a great service to their country may be more incentivizing, according to an Aug. 8 USA Today…
Health misinformation was a problem before the pandemic. However, the pandemic rapidly accelerated its spread and increased its effect on Americans' personal and public health decisions, causing the issue to become a top concern among healthcare providers, media platforms and…
Red Ventures, a digital brand portfolio, has purchased provider search platform Healthgrades.com from Mercury Healthcare, the companies announced Aug. 4.
With the surge in new COVID-19 cases and spread of the delta coronavirus variant, some marketers are advising companies to pull back their more optimistic ad campaigns, The Wall Street Journal reported Aug. 3.
Baby boomers are an essential demographic healthcare marketers must know how to reach, but not all marketers have kept up with the changes to this generation's needs, preferences and consumer behavior that have transpired since the pandemic began.