Digital Marketing

A $100 COVID-19 vaccine referral program has facilitated more than 20,000 vaccinations in New York City since June.

Selfies that social media users upload after getting vaccinated against COVID-19 could be an effective tool to spread the message that vaccines are safe and effective, according to research published recently in Psychology & Health.

A growing number of hospitals and health systems have received lofty financial gifts to accelerate innovation, build new facilities or enhance existing properties this year. 

Hospital marketing executives can choose from a wide range of digital tools to help them better engage with their audiences, but not all can decipher what's essential versus what's superfluous. Below, six hospital marketing executives explain which tools they think…

In August, Jacksonville, Fla.-based Nemours Children's Health dropped "System" from its name. On Sept. 15, the health system officially launched its new brand. Here are three things to know:

Centene subsidiary Wellcare announced that NFL Hall of Fame quarterback Joe Montana will be its brand ambassador.

Wellness influencers — those who have garnered large social media followings by posting about natural remedies and new age spirituality — have contributed significantly to the country's health misinformation crisis, The Washington Post reported Sept. 12.

One of the most common reasons Americans cite for not getting vaccinated against COVID-19 is that they're naturally protected by their past infection. When encouraging people who have this belief to get vaccinated, healthcare professionals should explain hybrid immunity and…

The Rockford, Ill.-based system formerly known as SwedishAmerican Health System has rebranded as UW Health, local NBC affiliate WREX reported Sept. 9.

Statewide COVID-19 vaccine incentives have not influenced daily vaccination rates, according to a study published in the Social Science Research Network by researchers from the University of Pennsylvania in Philadelphia.