While hospitals and health systems have improved their basic consumer-centric capabilities since 2019, they are not yet fully committing to the digital and consumer-centered transformation needed to meet consumers' care expectations, according to a recent Kaufman Hall report.
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Below are seven hospitals that have announced name changes or other rebranding efforts since Aug. 11.
Hospital leaders may be using one of these 13 words incorrectly, according to a Sept. 6 report by CNBC contributors.
Misinformation on Facebook received six times the number of likes, shares and interactions on the platform than factual news organizations, according to a study by New York City-based New York University and the Université Grenoble Alpes in France, The Washington…
Not all unvaccinated Americans' opinions about COVID-19 vaccines are firmly anti-vaccine, as many people are still on the fence, according to a Sept. 1 CNET report. Understanding and addressing this populations' concerns in a compassionate manner could be key to…
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Vaccine Talk, a private Facebook group where pro-vaccine and vaccine-hesitant people have evidence-based discussions, is a rare example of civil and productive online discourse between groups who have differing views on COVID-19 vaccines, according to an Aug. 24 Washington Post…
Apple is launching new privacy updates for its mail app this fall, which will change advertisers and publishers' ability to see whether consumers open their emails.
Healthcare communication professionals have been scrambling to debunk misinformation throughout the pandemic. However, creating awareness of the tropes shared among most conspiracy theories and misinformation campaigns could be a more effective approach, Wired reported Aug. 28.
Communication professionals understand the importance of using the right words — as well as the backlash or business loss that can ensue after using the wrong ones. Here, three hospital marketing executives share advice on what language to use and…
Tulsa, Okla.-based Hillcrest Hospital published a video Aug. 25 to show viewers the difficult hospital journey an unvaccinated COVID-19 patient goes through, according to an Aug. 26 KHRJ 2 News report.