Digital Marketing

Healthcare communication professionals have been scrambling to debunk misinformation throughout the pandemic. However, creating awareness of the tropes shared among most conspiracy theories and misinformation campaigns could be a more effective approach, Wired reported Aug. 28.

Communication professionals understand the importance of using the right words — as well as the backlash or business loss that can ensue after using the wrong ones. Here, three hospital marketing executives share advice on what language to use and…

Tulsa, Okla.-based Hillcrest Hospital published a video Aug. 25 to show viewers the difficult hospital journey an unvaccinated COVID-19 patient goes through, according to an Aug. 26 KHRJ 2 News report.

Generation Z — those born between 1997 and 2012 — are not only changing the way we work, they're pushing healthcare to adapt to new digital technologies and methods of patient engagement. 

The American Hospital Association released several public service announcements designed to persuade unvaccinated healthcare workers to get inoculated against COVID-19.

A top official at the World Health Organization said misinformation surrounding COVID-19 vaccines has gotten worse in recent weeks. Meanwhile, hospitals navigate vaccine hesitancy and attempt to halt the spread of incorrect medical information, according to an Aug. 24 CNBC…

Chau Che, MD, a gastroenterologist at Temple University Health System in Philadelphia, never thought she would be speaking to patients about vaccinations. However, she adapted to the new duty the pandemic required of her and developed a five-step, two-minute strategy…

With Pfizer's COVID-19 vaccine gaining full approval, four experts weigh in on how it will affect vaccine hesitancy as nationwide vaccination rates plateau, according to an Aug. 24 ABC 7 report.

Below are six marketing campaigns launched in the past 30 days to encourage COVID-19 safety measures, promote vaccinations and raise awareness about obesity.

Wadena, Minn.-based Tri-County Health Care is rebranding as Astera Health, Lakeland News reported Aug. 23.