Following their combination last fall, Wake Forest Baptist Health and Atrium Health announced their new brand and name Aug. 19: Atrium Health Wake Forest Baptist. The new brand will be displayed on facilities and practices that were previously Wake Forest Baptist…
Digital Marketing
Throughout the pandemic, misinformation related to COVID-19 and vaccines has plagued social media platforms, but what happens when physicians are involved in the spread of false, harmful information?
As the delta variant of the coronavirus continues to spread across the U.S. and COVID-19 hospitalizations rise among unvaccinated Americans, healthcare communication professionals are still perfecting their efforts to address concerns among the vaccine-hesitant population.
Patients' experience has a large effect on how likely a patient is to return to a provider or adhere to their treatment program, according to an Aug. 6 Accenture report.
Understanding the psychological phenomenon known as FOMO — an acronym for "fear of missing out" — could be key to raising the country's COVID-19 vaccination rates, according to Patrick McGinnis, a venture capitalist who coined the term while he was…
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Healthcare communication professionals may have a more difficult time promoting COVID-19 vaccines in the U.S. than in other parts of the world, as the country has a history of "health freedom" that dates back to its colonization, according to vaccine…
While hospital officials have urged the state's residents to get vaccinated, the state's politicians have told residents to weigh the risks of being inoculated against the risks of contracting COVID-19, Mississippi Today reported Aug. 16.
U.S. News & World Report released its 2021-21 rankings for the best hospitals in the country July 27, with Mayo Clinic earning the top spot for the sixth consecutive year. Below are brief bios for the marketing executives at the…
While analogies, metaphors and similes can be great tools to depict things like a virus or an infection, most of the wordplay linked to COVID-19 vaccines doesn't entirely convey the most accurate translations, The Atlantic reported Aug. 13.
Healthcare marketers and government officials must refocus their vaccine messaging once the FDA grants full approval to COVID-19 vaccines, Kaiser Family Foundation CEO Drew Altman, PhD, wrote in an Aug. 13 column.