U.S. News & World Report released its 2021-21 rankings for the best hospitals in the country July 27, with Mayo Clinic earning the top spot for the sixth consecutive year. Below are brief bios for the marketing executives at the…
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While analogies, metaphors and similes can be great tools to depict things like a virus or an infection, most of the wordplay linked to COVID-19 vaccines doesn't entirely convey the most accurate translations, The Atlantic reported Aug. 13.
Healthcare marketers and government officials must refocus their vaccine messaging once the FDA grants full approval to COVID-19 vaccines, Kaiser Family Foundation CEO Drew Altman, PhD, wrote in an Aug. 13 column.
Patients who have contracted COVID-19 after refusing to get vaccinated against the disease are sharing their regrets on social media, as well as being featured in vaccination campaigns created by hospitals and health departments, The Washington Post reported Aug. 12.
A pediatric ophthalmic technician at Grand Rapids, Mich.-based Spectrum Health's Helen Devos Children's Hospital, also in Grand Rapids, has gone viral on the video-sharing app TikTok after pushing back on her hospital's COVID-19 vaccine mandate, according to an Aug. 12…
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Below are 11 hospitals that have announced name changes or other rebranding efforts since June 24.
Heather Geisler, executive vice president and chief marketing communications and experience officer at Henry Ford Health System in Detroit, joined the podcast to talk about big trends in consumerism and tips for executing great campaigns.
Memphis, Tenn.-based St. Jude Children's Research Hospital raised $2 billion in donations in the 2021 fiscal year, a record for an independent charity in a year when donors had an unending number of causes to put their money toward, Time…
Painting the narrative that unvaccinated Americans are prolonging the COVID-19 pandemic may be ineffective. Instead, framing the narrative that vaccinated Americans are doing a great service to their country may be more incentivizing, according to an Aug. 8 USA Today…
Health misinformation was a problem before the pandemic. However, the pandemic rapidly accelerated its spread and increased its effect on Americans' personal and public health decisions, causing the issue to become a top concern among healthcare providers, media platforms and…