Digital Marketing

One of the most important components of a successful hospital rebrand is getting buy-in from employees across the organization. 

The U.S. acknowledged it will not meet its goal of having 70 percent of adults at least partially vaccinated by July 4. Americans who are enthusiastic about getting vaccinated against COVID-19 have already received their shots, so healthcare communication professionals…

Hospital executives and clinicians can't definitively say COVID-19 vaccines will never cause long-term effects, but they can continue to communicate that there is no scientific evidence pointing toward those fears, emergency physician and former Baltimore health commissioner Leana Wen, MD,…

After encouraging patients to get vaccinated against COVID-19 for more than six months, eight hospital executives share the message they think has been most effective during their vaccination campaign.

Rebranding a hospital or health system is a major, often expensive, undertaking that usually occurs as a result of new ownership or a need to change brand identity. Below are 23 hospitals and health systems that underwent a name change…

From their thoughts on when to rebrand to inter-department collaboration to posting patient reviews to hospital websites, here are seven key quotes about healthcare marketing that hospital executives shared with Becker's Hospital Review in the last six weeks:

The CDC rolled out a new WhatsApp chat June 21 to provide reliable information about COVID-19 vaccines in Spanish, NBC News reported.

Below are seven marketing campaigns launched in June to raise awareness about brand identity and certain issues affecting public health.

Boston-based Brigham and Women's Hospital unveiled a new logo June 17 to promote collaboration with Mass General Brigham system through its brand identity. 

New York CIty-based Mount Sinai Health System on June 14 launched its largest ever awareness campaign to revamp its brand identity.