Digital Marketing

Below are six healthcare marketing campaigns launched recently by health departments, nonprofits, the federal government and private companies.

Nine popular dating apps will offer incentives to users who are vaccinated against COVID-19 as part of the White House's goal of getting 70 percent of adults at least one shot by July 4, The Hill reported May 21.

Virtua Health's recent marketing campaign aimed at increasing mammogram screenings drove a 350 percent increase in scheduled screenings and more than $750,000 in service line revenue. 

In the last decade, hospital marketing teams have increasingly focused on transparency. For many hospitals, part of transparency is displaying patient reviews on their website.

Moderna, Pfizer, Regeneron and Eli Lilly are using television, radio and social media ads to promote COVID-19 vaccines and treatments, although they don't mention their products by name, The Wall Street Journal reported May 16.

Facebook is trying to remove misleading anti-vaccine messaging, but the tech giant is finding that by the time an anti-vaccine profile picture frame has been removed, several others have popped up.

When Americans need to find care, the first place they usually go is Google. With hospitals' ratings and reviews often affecting healthcare consumers' decision about where to seek care, what options are available when a patient writes a misleading or…

Twelve people are responsible for 65 percent of anti-vaccine misinformation on social media, according to a recent study conducted by the Center for Countering Digital Hate.

Many parents who have been vaccinated against COVID-19 are apprehensive about vaccinating their children, The New York Times reported May 12.

To craft successful strategies, health system marketing and communications teams need to be well-informed about their organizations' holistic operations and maintain collaborative relationships with other departments.