Many hospitals and health systems feature their clinicians in advertising campaigns, as images and audio from the people who provide care can be an important way to effectively reach patients.
Digital Marketing
The following hospital and health system chief marketing officer and chief patient experience officer moves have been reported in the past six months.
Google is committing $250 million in advertising grants to government and public health organizations to fund 2.5 billion vaccine-related public service announcements.
More than 1 in 4 people in the U.S. considered TV news to be their most trusted source on COVID-19 knowledge during the pandemic, according to a recent Penn State survey.
Walgreens teamed up with media company ATTN to produce an hour-long primetime variety special aimed at educating Americans about COVID-19 vaccines and encouraging them to receive the shots once they're available.
Advertisement
Facebook is launching new state-specific notifications about COVID-19 vaccine appointments for its news feed, the tech giant said April 12. The effort is designed to connect users to appointments when they're available and not overwhelm healthcare providers by driving demand…
A growing number of Generation Z members – those born between 1995 and 2012 – are experiencing a lack of access to consumable and credible COVID-19 content on social media platforms like TikTok and Instagram, STAT reports.
The term "technology" has become a catchall that businesses across numerous industries have adopted to increase their sense of luster or highlight rapid growth, according to Alex Webb, a Bloomberg opinion columnist.
Healthcare organizations and local governments across the country are launching ad campaigns to reach vaccine-hesitant Americans, as the U.S. could reach a point when it has more COVID-19 vaccine doses than willing recipients as early as the end of April.
New York City-based Columbia University researchers are using artificial intelligence technologies to analyze the language used by different groups of people in the U.S. who are vaccine reluctant, according to an April 8 Columbia News report.