Digital Marketing

Kathryn Metcalfe on April 22 became CVS Health's new senior vice president and chief communications officer.

Healthcare marketing professionals are ramping up their efforts to reach vaccine-hesitant Americans, as the U.S. is expected to run out of enthusiastic COVID-19 vaccine recipients by mid-May. 

HHS on April 22 launched the next phase of its "We Can Do This" ad campaign, rolling out a series of live events in which medical experts and celebrities provide Americans with reliable information about COVID-19 vaccines.

Once COVID-19 vaccines are administered to all Americans who want them, expected by mid-May, healthcare communications professionals must deploy strategic messaging to reach vaccine-hesitant populations. Without widespread vaccine acceptance, it will be difficult for the U.S. to reach herd immunity,…

CVS Health's marketing team, led by chief marketing officer Norman de Greve, has a history of executing robust advertising campaigns, as well as staying on top of consumer trends and preferences.

Google plans to establish a new certification program for health insurance advertisers in the U.S., the tech giant announced in an April 20 company blog post. 

Austin Chiang, MD, chief medical social media officer at Philadelphia-based Jefferson Health, has been using social media app TikTok to engage with Generation Z on a range of COVID-19 topics including vaccinations and CDC guidelines, The Philadelphia Inquirer reports. 

Cleveland Clinic and Rochester, Minn.-based Mayo Clinic are leading a new national campaign alongside 58 other top health systems to encourage adults to get vaccinated against COVID-19. 

President Joe Biden's administration is planning a slew of media efforts to make Americans aware that COVID-19 vaccine eligibility is now open in all states, according to an April 18 CNN report. 

Many hospitals and health systems feature their clinicians in advertising campaigns, as images and audio from the people who provide care can be an important way to effectively reach patients.