Digital Marketing Archives - Page 125 of 162 - Becker's Hospital Review

Reaching the wait-and-see person: Ad Council's campaign leader on messaging strategies for COVID-19 vaccine hesitancy

The Ad Council and CDC in February launched a new campaign called "It's Up to You," which aims to help Americans feel more prepared about getting the COVID-19 vaccine and engage with individuals who are on the fence about getting…

4 ways misinformation spread during early stages of the COVID-19 vaccine rollout

Americans are becoming more accepting of COVID-19 vaccines' safety and efficacy as tech platforms and governments pursue new initiatives to fight misinformation and the nation advances in its mass vaccination effort.

Twitter messages about social distancing result in decreased local mobility the following day

Tweets about COVID-19 social distancing are linked with decreased local mobility the next day, according to a study published March 3 in Plos One.

'We risk the future of the free and open web': Google to stop selling ads based multisite browsing habits

Google will stop selling ads based on individuals’ browsing across multiple websites in 2022, David Temkin, the company's director of product management, ads privacy and trust announced in a March 3 blog post.

CVS, Walgreens using COVID-19 vaccine signup data to tailor marketing efforts

Retail chains including CVS Health, Walmart and Walgreens are using the data they collect from millions of customers who sign up for COVID-19 vaccines to better tailor their marketing efforts and promote their stores and services, according to a March…

Twitter's new COVID-19 misinformation policy gives users 5 strikes before they're out

Twitter has revamped its policy on COVID-19 misinformation, establishing new rules that target false claims about vaccines and lead to flagged tweets, account locks and permanent suspensions.

Facebook's head of health says misinformation proliferates 'in the absence of credible information'

The widespread availability of reliable information is one of the best defenses against the spread of misinformation, especially about COVID-19, according to a Feb. 28 report from The Motley Fool.

Why hospitals need strong digital front doors: 7 execs weigh in

A hospital's digital front door is an essential part of its strategy to engage patients throughout each point of their healthcare journey using technology they have already integrated into their everyday lives.

CDC, Ad Council launch campaign to combat COVID-19 vaccine hesitancy with support from major brands

The Ad Council and the CDC teamed up Feb. 25 to launch a COVID-19 vaccine public education initiative called "It's Up To You" with the goal of making Americans feel prepared and confident about getting vaccinated once they're eligible.

6 recently launched healthcare marketing campaigns

Below is a roundup of marketing campaigns recently launched by healthcare organizations, nonprofits and state and local governments.