6 recently launched healthcare marketing campaigns

Below is a roundup of marketing campaigns recently launched by healthcare organizations, nonprofits and state and local governments.

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  1. Maryland launched its “GoVAX” campaign, which tackles vaccine hesitancy and encourages residents to receive COVID-19 vaccines.
  2. Harris County, Texas, also launched a campaign to address vaccine hesitancy and urge residents to get vaccinated against COVID-19, called “Stay Smart, Do Your Part.”
  3. Arkansas spent $500,000 on an advertising campaign encouraging residents to maintain COVID-19 safety protocols.
  4. The Latino Community Foundation rolled out a campaign to increase vaccination rates among Latino agricultural workers in California.
  5. The Texas Department of Health Service committed $2.3 million to a statewide advertising campaign to boost COVID-19 vaccine acceptance.
  6. Aurora, Colo.-based UCHealth launched its “Kindness Initiative,” a campaign designed to encourage community involvement and compassionate gestures.

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Health system, CDC ads found on COVID-19 misinformation sites
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