National brands and independent businesses alike are encouraging Americans to receive COVID-19 vaccines by offering free and discounted goods and services to people who can prove they've been vaccinated.
Digital Marketing
The Ad Council's "It's Up To You" campaign on March 18 released public service announcements in which pharmacists from Walmart, CVS and Walgreens address common questions about COVID-19 vaccination.
Google sister company Verily's precision risk company Coefficient, which applies data and technologies to employer-sponsored stop-loss insurance, rebranded as Granular Insurance, according to a March 15 news release.
Facebook is leading a behind-the-scenes analysis of doubts expressed by its U.S. platform users about vaccines in an attempt to teach its software how to pinpoint the medical attitudes of Americans, according to a March 14 Washington Post report.
Facebook is launching initiatives to connect users worldwide to COVID-19 vaccine appointments, CEO Mark Zuckerberg outlined in a March 15 news release.
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Last year, 527 healthcare organizations reported to HHS that more than 21 million individuals were affected by data breaches. Patients are becoming increasingly aware of the data security risks they face, and many health systems are working to assure them…
YouTube has taken down 800,000 videos containing COVID-19 misinformation since February 2020, The Hill reported March 12.
Generation Z – those born between 1995 and 2012 – are increasingly joining the workforce and gaining a more prominent voice in healthcare, leaving organizations to adapt to new digital preferences and patient experiences.
The Ad Council's "It's Up To You" campaign on March 11 released public service announcements in which former Presidents Barack Obama, George W. Bush, Bill Clinton and Jimmy Carter encourage Americans to receive COVID-19 vaccines once they're eligible.
Many U.K. residents took to social media this week to express shock at the pharmaceutical ads that ran during Oprah Winfrey's March 7 interview with Harry and Meghan, the Duke and Duchess of Sussex, according to a March 8 Washington…