TikTok is rolling out new features to encourage body inclusivity and provide support to anyone struggling with an eating disorder through a new partnership with the National Eating Disorder Association, the organization said Feb. 22.
Digital Marketing
With warnings of potential problems and risks, current public messaging on COVID-19 vaccination efforts may be fanning the flames of pre-existing anti-vaccine misinformation and anxiety, according to a Feb. 19 New York Times report.
CVS Health has inked several new partnerships with companies including Lyft and the Ad Council to increase COVID-19 vaccine education and transportation access to appointments.
Edward-Elmhurst Health launched a health and wellness podcast hosted by one of its internal medicine physicians, Mark Gomez, MD, the Warrenville, Ill.-based health system announced Feb. 17.
Misinformation and conspiracy theories about COVID-19 have proliferated online throughout the pandemic, and some unlikely brands advertise on sites that house these falsehoods, according to an analysis released Feb. 17 by NewsGuard.
As the nation persists in its effort to achieve widespread COVID-19 immunity through vaccination, hospitals and health systems have taken careful steps to combat COVID-19 misinformation and conspiracy theories.
CVS made changes on its website to simplify the COVID-19 vaccine registration process and address confusion many users were facing, Bloomberg reported Feb. 11.
Nuvance Health, a health system based in New York and Connecticut, on Feb. 10 chose SymphonyRM as its customer relationship management and marketing automation partner.
Facebook will provide $120 million in ad credits to health agencies across the globe in support of their COVID-19 vaccination campaigns, according to a Feb. 8 company blog post.
Virtua Health partnered with broadcasting network Entercom to disseminate helpful health information to community members, the Marlton, N.J.-based health system announced Feb. 4.