Digital Marketing

New York City-based Mount Sinai caught flak this week after a marketing staffer posted Instagram photos of himself receiving the COVID-19 vaccine before some front-line workers, according to a Politico report.

Seven healthcare organizations that recently posted job listings seeking marketing executives are listed below.

The World Health Organization and YouTube partnered to roll out an animated PSA video encouraging people to maintain COVID-19 safety protocols throughout the holiday season.

As tumultuous 2020 comes to a close, healthcare marketers are looking forward to next year and determining the best ways to reach patients via strategic digital messaging.

The pandemic brought healthcare marketers a host of new responsibilities in 2020, among them communicating reliable information on the novel coronavirus, encouraging COVID-19 safety protocols and assuring patients it's safe to return to routine care.

Facing challenges ranging from misinformation campaigns to public hesitancy, healthcare leaders are sharing the messages they want to spread to encourage COVID-19 vaccination and some of the strategies their organizations are taking for marketing campaigns.

An alleged digital advertising agreement between Google and Facebook to curb competition is under scrutiny, according to a CNBC report.

As the U.S. kicks off its $250 million mass vaccination campaign, Austin Chiang, MD, chief medical social media officer at Jefferson Health, shared with The New York Times advice for communicating with the public online about COVID-19 vaccine education. 

California Gov. Gavin Newsom on Dec. 14 launched a statewide campaign aimed at ensuring safe and equitable distribution of COVID-19 vaccines across all 58 counties.

Three of the largest health systems in Connecticut — Yale New Haven Health, Hartford, Conn.-based Trinity Health Of New England and Lagrangeville, N.Y.-based Nuvance Health — teamed up Dec. 9 to educate the state's residents about COVID-19 vaccines.