Westport, Conn.-based nonprofit Experience Camps launched its Talk About Grief campaign on Nov. 19, Children’s Grief Awareness Day, to help children cope with the loss of loved ones who died of COVID-19.
Digital Marketing
Pandemic fatigue in the U.S. is converging with a massive spike in COVID-19 cases, and policymakers and public health officials are struggling to find messaging strategies that effectively encourage low-transmission behavior among residents.
The University of Toledo (Ohio) Medical Center's new "Open for You" campaign assures northwest Ohio residents its staff is ready and excited to care for them, according to a Nov. 15 article the teaching hospital wrote for The Toledo Blade.
The COVID-19 pandemic threw an unexpected curveball at healthcare marketers. After dramatically shifting their communications strategies during 2020, they are now preparing to develop messaging that encourages patients to stay connected with their health.
During the pandemic, Americans have grappled with misinformation, fear, and distrust in federal institutions — all issues that will have to be addressed if the country hopes to achieve widespread inoculation when a COVID-19 vaccine emerges, public relations officials told…
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William "Skip" Hidlay began a new position as the chief communications and marketing officer at Columbus-based The Ohio State University Wexner Medical Center, he disclosed in a Nov. 9 LinkedIn post.
The Illinois Department of Human Services is launching a series of initiatives to mitigate the spread of COVID-19 among the state's hard-hit Black community, according to Rockford, Ill.,CBS affiliate WIFR.
Diagnostic and monitoring device manufacturer LifeScan named Lisa Rose as its new chief marketing officer Nov. 5.
St. Louis-based Ascension rolled out a new marketing campaign titled "Your Care Is Our Calling," which highlights the health system's patient stories and its caregivers' devotion to providing quality care.
Healthcare marketers often adhere to deeply-held maxims — whether personal or organizationwide — when strategizing communication.