Digital Marketing

Healthcare's top marketing executives ascended to their positions by continually reflecting on their own experience in their field — examining what patients respond well to, what they don't and why.

Artificial intelligence and machine learning improve processes though data-driven insights and automation. These tools are becoming increasingly integrated into healthcare, but their adoption on the clinical front line remains slow.

Rite Aid is pivoting toward a new brand strategy that showcases its pharmacists as advocates for patients' overall wellness and healthcare journey, the retail pharma giant announced Oct. 14 during the HLTH VRTL 2020 conference.

Oklahoma City-based OU Health rebranded itself and launched a new comprehensive website, the health system announced Oct. 15.

YouTube is introducing new policy updates to combat the spread of COVID-19 vaccine misinformation shared on its platform, according to CNBC.

Many Americans check their email multiple times a day, so email campaigns are a common tactic healthcare marketers employ to disseminate messages about their organizations.

Facebook launched a new global policy Oct. 13 that prohibits ads that discourage people from getting vaccinated for the seasonal flu, COVID-19 and other diseases.

Celebrity spokespeople have been used by retail marketers for ages, but they also could be helpful tools healthcare marketers can employ to better connect with targeted patient populations.

The CDC and the American Medical Association partnered with the Ad Council Oct. 6 to roll out the new "No One Has Time for Flu" campaign, which urges Americans to get their flu shots.

Nick Ragone, executive vice president and chief marketing and communications officer at St. Louis-based Ascension Health, was the only healthcare marketer to make Forbes' 2020 list of most influential chief marketing officers.