Digital Marketing

Zocdoc, an online service for finding in-network care providers and booking medical appointments, poked fun at common inconveniences patients face on their care journeys in its first national television ad campaign.

Deloitte is starting a new social media initiative dubbed "Future of Health" that encourages online conversations about how healthcare will change over the next 20 years and become more oriented around consumerism and data.

Marketing departments may be seen as one of a hospital's more expendable budget areas, but slashing marketing spend may not be the best strategy for hospitals and health systems to adopt amid the financial woes of the pandemic, according to…

TransUnion acquired a digital technology company to boost its personalized customer services capabilities.

When local news sources investigate and report on issues involving the hospital, marketing and public relations directors are often called on to respond.

The Greater New York Hospital Association spent millions of dollars on an advertising campaign to bring patients back to the hospitals, according to a report from the Times Telegram. Did it work?

Hospitals, health systems and healthcare organizations have been thrust even further into the role of public health educator during the pandemic, as the public continues to face conflicting guidelines, conspiracy theories and an information overload.

St. Louis-based Ascension Health has begun airing ads featuring former NFL quarterback Peyton Manning to increase awareness about the importance of pediatric care.

U.S. News & World Report released its 2020-21 rankings for the best hospitals in the country July 28.

Hospital marketers have been using social media channels to attract patients for years, but their future strategies may need to consider how people's social media behavior has shifted in recent months.