While artificial intelligence-powered chatbots have the potential to relieve pressure on hospital contact centers – especially during the pandemic – the No. 1 factor driving patient response is perceptions of the technology's ability.
Digital Marketing
Tallahassee (Fla.) Memorial HealthCare recently launched a COVID-19 dashboard centered on tracking COVID-19 inpatients at the hospital.
Hospital and health system marketing and communications have taken on increased importance during the pandemic.
Facing pressure from public health officials to issue a face mask mandate, Georgia Gov. Brian Kemp launched a marketing campaign July 6 for local businesses to adopt to show they are following safety precautions during the pandemic.
A coalition of healthcare organizations on July 7 launched the "Stop Medical Distancing" campaign, designed to encourage routine medical care and assure patients of healthcare facilities' safety.
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Consumers are expecting more from their digital experience, and businesses are shifting more resources toward digital marketing as a result, according to marketing website The CMO Survey.
The pandemic forced many healthcare marketing professionals to make tough decisions about what messages to send out, and recent research insights from digital marketing service AcuityAds highlights some of the teams that may have gotten those decisions right.
The Utah Hospital Association teamed up with four of its largest healthcare systems to launch the #MaskUpUtah campaign, which encourages Utahns to wear face masks to protect others from COVID-19 contraction.
Lebanon, N.H.-based Dartmouth-Hitchcock Health recently rolled out a new video series campaign entitled "Behind the Mask" to show patients how clinical staff is working to keep them safe during the pandemic.
Hospital and health system marketing executives nationwide are taking on the tough task of assuring patients it is safe and necessary to maintain their physical health and return to healthcare facilities — even amid a pandemic.