As patients increasingly search for care online, especially during the pandemic, the first thing they see on hospital or health system websites may set the tone for their experience.
Digital Marketing
Cleveland Clinic's two recent advertising campaigns were honored June 8 as the Healthcare Advertising Awards council included them in its list of 2020 winners.
Milwaukee-based Froedtert & the Medical College of Wisconsin health network’s recent "Fans of Possible" campaign was honored June 8 as the Healthcare Advertising Awards council included it in its list of 2020 winners.
The COVID-19 pandemic has forced healthcare providers to move away from traditional methods of communication and has led many of them to share information with and monitor their patients via text messages. This allows for a more streamlined patient experience…
Advertisers are still uncertain about how to adapt their summer strategy after abandoning plans for 2020 amid the pandemic, according to a survey released June 9 by business intelligence firm Advertiser Perceptions.
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Hospitals and health systems looking to boost revenue and increase patient volume after the COVID-19 pandemic should consider online opportunities to engage with patients and make their physicians more accessible.
A global consortium of 21 advertising companies has formed to reinforce awareness of the World Health Organization’s COVID-19 messaging service, according to a June 9 news release.
Hospitals and health systems are adjusting their messaging to patients and the public as the COVID-19 pandemic evolves.
The Oregon Association of Hospitals and Health Systems launched an advertising campaign June 3 to encourage patients to return to its hospitals, according to The Oregonian.
Fort Lauderdale, Fla.-based Holy Cross Hospital named Christine Walker its director of the year, according to Coral Springs Talk.