Digital Marketing

The average tenure of chief marketing officers has declined from 43 months in 2018 to 41 months in 2019, according to new research from leadership consulting firm Spencer Stuart.

Rochester, Minn.-based Mayo Clinic and several other institutions launched a national campaign May 26 urging COVID-19 survivors to donate their plasma, which contains antibodies that can help other patients fight off the disease.

York (Maine) Hospital eliminated the position of its spokesperson, Jody Merrill, last week in efforts to strengthen its finances, according to Seacoastonline.

Mayo Clinic's Elvis Francois, MD, and William A. Robinson, MD, PhD, will sing a rendition of "God Bless America" during NBC's "Indy 500 Special: Back Home Again" broadcast May 24 to honor front-line healthcare workers and raise awareness about plasma…

Below are five hospitals or health systems that recently posted job listings seeking marketing executives.

Here is a list of the 20 largest healthcare marketing agencies by revenue, compiled by MM&M.

As hospitals rapidly alter their operations in response to the COVID-19 pandemic, healthcare marketing executives have made essential adjustments to their messaging strategies.

Danville, Pa.-based Geisinger launched an online resource center to address key questions and best practices as businesses begin reopening across the state.

New York-based marketing technology company DeepIntent launched its Healthcare Marketplace May 12, allowing advertisers and publishers to collaborate on healthcare campaigns on a privacy-protected platform.

Rochester, Minn.-based Mayo Clinic partnered with Entercom Communications to launch a radio campaign  in Detroit, New York City, Miami and Chicago May 7 seeking convalescent plasma donations for hospitalized COVID-19 patients.