Digital Marketing

With Generation Z — commonly defined as those born between 1995 and 2012 — now flooding into the workforce, businesses, managers and their potential coworkers must be prepared for the changes these digital natives will usher into the workplace, the…

An analysis of chief marketing officer salaries shows not only that they are steadily declining, but also that they are doing so as CTO salaries skyrocket, perhaps indicating a correlation between the increasing prioritization of technology and decreasing importance of…

Winston-Salem, N.C.-based Novant Health is rolling out a yearlong series of online challenges to help participants take charge of and improve their cardiovascular health, according to a Feb. 24 news release.

Many hospitals within Washington do not equip their websites with tools to allow non-English speaking patients to navigate, according to a study published Feb. 3 in the Journal of Immigrant and Minority Health.

As privacy concerns escalate in response to tech companies' edging ever further into healthcare — and, especially, in the wake of the reveal of Google and Ascension's "Project Nightingale" — marketers in the field are walking on eggshells to avoid…

Two FDA-led studies will explore how pharmaceutical endorsements from celebrities and internet influencers compare to those from non-famous physicians and patients in persuading recipients to purchase medication, the Regulatory Affairs Professionals Society reports.

Google's Jan. 14 announcement that it will be phasing out support for third-party activity-tracking cookies on its popular Chrome browser by 2022 has left digital marketers scrambling to devise strategies for the continued collection of consumer data.

Chief marketing officers have long held the shortest tenures among C-level executives, and their average time in office just keeps getting shorter, according to a new report from Korn Ferry.

DoctorLogic, an all-in-one digital marketing platform designed for healthcare providers, announced on Jan. 21 the close of a $7 million Series A financing round.

Below are eight hospitals and health systems currently looking to fill leadership roles in marketing, most with a focus on digital outreach.