Digital Marketing

In 2018, healthcare spending reached $3.6 trillion, accounting for nearly 18 percent of the nation's gross domestic product.[i] At the same time, more and more Americans are participating in high-deductible health insurance plans. Out-of-pocket healthcare costs have become a growing…

Though patients have more trust in the healthcare industry than in real estate, finance and insurance, healthcare falls behind many other segments, including the technology and airline industries, according to a new report from Morning Consult.

Because even clearly tongue-in-cheek advertisements for health foods and products can be mistaken for actual healthcare advice, any and all marketing for health-related goods and services must be taken extremely seriously, according to Robert Shmerling, MD.

The ultra-efficient workday lunch break is nothing new, but millennials have taken this efficiency to ever more "joyless, ruthless" levels, CityLab reports, highlighting the generation's tendency toward total optimization at the expense of human interaction.

While hospital and health system marketing efforts often focus largely on drawing new patients, it is well worth the effort to tailor a portion of an organization's outreach strategy to building loyalty with existing patients, according to the Harvard Business…

After facing criticism for its perceived lack of affordable insulin, Eli Lilly announced Dec. 19 it will roll out a months-long digital marketing campaign to inform diabetes patients of the company's cost-saving options for insulin prescriptions.

Even as many organizations continue to swap out their chief marketing officers for more all-encompassing chief growth officers, chief brand officers and chief commercial officers, some at the forefront of this trend are discovering they can't function without a CMO.

Christus Santa Rosa Health System is kicking off on Dec. 16 a monthly livestreamed session in which the San Antonio-based health system's physicians and medical experts will answer patients' questions about health-related topics.

Adstream, provider of advertising technology and services, and the largest ad delivery network in the world, announced Dec. 9 it has achieved third-party certification for HIPAA compliance.

Marketing leaders from Steward Health Care in Dallas, New York City-based Mount Sinai Health System and several others shared their strategies for high-impact patient outreach at the U.S. News & World Report Healthcare of Tomorrow conference in November.