Rochester, Minn.-based Mayo Clinic partnered with Entercom Communications to launch a radio campaign in Detroit, New York City, Miami and Chicago May 7 seeking convalescent plasma donations for hospitalized COVID-19 patients.
Digital Marketing
The Office for Civil Rights issued guidance on HIPAA rules regarding media and film crews in their facilities during the pandemic.
Several large organizations have come together to sponsor a social media movement to support healthcare workers, small businesses and loneliness during the pandemic.
Dallas-based Baylor Scott & White Health launched an advertising campaign this week asking patients to return to its hospitals after many had put off medical treatment due to the risk of COVID-19, according to The Dallas Morning News.
Northwell Health will honor healthcare and military heroes serving on the front lines of the COVID-19 pandemic in New York during a Memorial Day television special on May 25.
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Times Square is one of the most iconic places in the world to advertise a brand, and the changes its billboards saw over the last several weeks are reason for marketers to pay attention.
Google is cutting its marketing budget and implementing a hiring freeze, according to CNBC.
Northwell Health unveiled a mega board "Hope Tracker" outside Madison Square Garden in New York City this week to display the increasing number of COVID-19 patients who have recovered from the virus.
New Hyde Park, N.Y.-based Northwell Health launched a digital campaign to thank healthcare providers for their work in responding to the novel coronavirus pandemic.
When facing a rapidly growing and changing global crisis like the coronavirus pandemic, an organization's first instinct may be to batten down the hatches and go silent while riding out the uncertainty.