Since tapping software company Persado in 2016 to apply artificial intelligence to its digital marketing efforts, Humana has experienced significant increases in both open and click-through rates, The Wall Street Journal reports.
Digital Marketing
Athenahealth received the 2019 Gold Hatch Bowl and Silver Hatch Bowl awards from The Ad Club for the EHR vendor's State of the Smart marketing campaign, according to a Nov. 25 news release.
Though U.S. consumers grew more satisfied with the health insurance industry in 2019, according to a new report from the American Customer Satisfaction Index, satisfaction in hospitals saw a major drop, making it one of the worst sectors measured.
Though marketing leaders agree on the importance of developing a long-term strategy to strengthen relationships with their organizations' consumer base, the majority spend more time, money and effort on short-term projects, according to survey data cited by the Harvard Business…
Healthcare is at a crossroads: As forward-looking organizations work to capitalize on the emerging trend of consumerism, hospitals and health systems more reluctant to innovate run the risk of being left behind.
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Since launching a marketing campaign to raise awareness about living-donor liver transplants in September 2018, Pittsburgh-based UPMC has received more than 21,000 inquiries about the procedure, with dozens more phone calls coming in each day.
South Dakota Gov. Kristi Noem launched the state's anti-meth campaign on Nov. 18, according to CNBC.
Though chief marketing officers are traditionally overlooked to fill openings on corporate boards, their singular consumer-centric expertise makes them an invaluable asset to any board, The Wall Street Journal reports.
To launch a successful video brand storytelling campaign, hospitals and health systems need to incorporate an emotional pull to their overall marketing message.
Renton, Wash.-based Providence announced Nov. 6 the launch of Future of Health Radio, a 24/7 streaming station that will offer information on health and wellness.