The campaign’s tagline is “Together We Well,” and Northwell is encouraging people to meet under a webpage of the same name to learn more about its spectrum of care. The messaging is being sent out via social media ads, television commercials, billboards and radio spots.
The new approach aims to inspire patients to become engaged with the health system beyond just the times they are sick, according to Ramon Soto, Northwell’s senior vice president and chief marketing and communications officer.
“The goal of this movement is to insightfully provoke a discussion. Our goal is to overcome a state of complacency,” Mr. Soto told The Drum.
More articles on digital marketing:
Summer could prove challenging for advertisers
How COVID-19 is changing hospitals’ marketing strategies
Cleveland Clinic’s award-winning ad campaigns center on authenticity, compassion
