The survey involved 151 marketers and ad agency executives. Some of its results:
- 52 percent of respondents said they were still revising their summer marketing strategy.
- 29 percent of respondents said they have a new marketing strategy in place for summer.
- 28 percent of respondents said they planned on accelerating spending before the end of June.
- 58 percent of respondents said they should replace coronavirus messaging with product ads.
- 44 percent reported struggling to produce new advertising content amid social-distancing guidelines and stay-at-home orders.
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