Hospital marketers have been using social media channels to attract patients for years, but their future strategies may need to consider how people's social media behavior has shifted in recent months.
Digital Marketing
Hospital marketers must make strategic spending decisions to attract patients, often opting to advertise their facilities and services via highly visible outdoor media.
St. Louis-based Ascension Health is airing ads featuring Peyton Manning to promote the importance of pediatric care.
Hospitals in Tampa, Fla., are marketing their emergency departments despite being near capacity, according to a July 31 Tampa Bay Business Journal report.
Escanaba, Mich.-based OSF HealthCare St. Francis Hospital has named Joanna Wilbee-Amis its new community relations coordinator.
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Rochester, Minn.-based Mayo Clinic serves a diverse patient population in Minnesota, including many patients who don't speak English.
Five hospitals or health systems that recently posted job listings seeking marketing executives are listed below.
Five hospitals in the Charleston, S.C., area have joined together to launch an ad campaign encouraging residents to wear face masks as COVID-19 cases continue to surge in the region, according to local ABC affiliate WCIV.
Three Georgia health systems have partnered on a campaign encouraging residents to wear face masks as COVID-19 cases continue to increase in the state, according to local news station WGXA.
Hospital and health system chief marketing officers must create effective messaging to let patients know they're in the right hands, a goal that requires not only creativity and drive, but also a good deal of collaboration.