As health systems across the U.S. have committed to transparent information sharing about the COVID-19 pandemic, one thing has become clear: presentation matters.
Digital Marketing
It is sometimes forgotten that hospitals and health systems, just like any other businesses, must find new ways to advertise the important work they do.
Jasper, Ind.-based Memorial Hospital and Health Care Center is rolling out a three-part series on Zoom to share information on COVID-19, according to the Dubois County Free Press.
Hospitals nationwide have been faced with significant financial losses during the pandemic, as many patients are still delaying nonemergency procedures in fear of contracting COVID-19 in medical facilities.
The Chan Zuckerberg Initiative on July 16 announced $1.3 million in grants to the National Organization for Rare Diseases and EURODIS-Rare Diseases Europe to grow programs and awareness campaigns for Rare Disease Day.
Advertisement
HHS wrote a letter July 10 detailing its plans to purchase COVID-19 public service announcements from local broadcast media outlets.
The White House's American Workforce Policy Advisory Board rolled out a new ad campaign July 14 to encourage jobless Americans, as the pandemic has caused the nation's unemployed population to increase by 12 million since February.
New Jersey's health commissioner Judith Persichilli, BSN, RN, revealed the state's plans to launch a COVID-19 awareness campaign targeting young adults during a July 13 news briefing.
After recently reporting on the top 13 marketing schools to hire from in the U.S., Becker's Hospital Review reached out to some of those schools to see how they viewed opportunities for innovation within the healthcare marketing field.
BlueCross BlueShield of South Carolina has partnered with the South Carolina Hospital Association and South Carolina Medical Association to launch a public health campaign encouraging residents to take appropriate infection control precautions amid the pandemic.