Facebook announced Sept. 17 it will start scaling back the spread of health information on its social media platform by removing health groups from recommendations.
Digital Marketing
Healthcare marketers can gain insight about how to best reach their target audiences by looking at the strategies digitally native brands employ, according to PharmaPhorum.
Oakland, Calif.-based health system Kaiser Permanente recently rolled out a new campaign urging the public to stay diligent in their efforts to slow the spread of COVID-19.
With multiple generations involved in the healthcare system, hospitals are finding new ways to transform patient experience and offering different technology initiatives to accommodate baby boomers, millennials and Gen Z's expectations.
The race to develop a COVID-19 vaccine is a complex process toward which the public often feels confused and distrustful.
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Facebook will not remove anti-vaccination posts from its platform despite the public health concerns linked to anti-vaccine rhetoric, CEO Mark Zuckerberg said in a Sept. 8 Axios interview.
Don Stanziano, chief marketing and communications officer with Geisinger in Danville, Pa., and Dave Feinberg, senior vice president and chief marketing and communications officer with Mount Sinai Health System in New York, shared guidance for hospital marketing campaigns at a…
Rochester, Minn.-based Mayo Clinic rolled out an extension of its "You Know Where to Go" campaign Sept. 8, utilizing the voice of Academy Award-winning actress Viola Davis.
COVID-19 has transformed healthcare operations and clinical protocols. It's also forced hospital marketing teams to reshuffle priorities and rethink their approaches to reaching patients.
Hospital marketing and communications teams play a vital role during the pandemic, as they're tasked with getting information about COVID-19 to the public and sharing important updates among employees.