Even though healthcare marketing is a rather specific sect of the marketing field, hospital and health system marketers draw inspiration from a variety of brands when they're creating messaging strategies.
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The successful launch and sustainability of a virtual care program hinges on strategic marketing, explained Becky Harless, associate administrator of Charleston (W.Va.) Area Medical Center, during a past webinar.
University of Alabama at Birmingham unveiled a 67-foot high digital "thank you" tribute on the wall of one of its hospital campus buildings to express appreciation for healthcare workers during the pandemic, according to an Aug. 27 blog post.
Salesforce reported one of its strongest quarters ever in Q2 despite the pandemic, but is still cutting jobs, according to a report in The Wall Street Journal.
Antonio Lucio spent two years as the chief marketing officer at Facebook before announcing he would step down on Aug. 22 via a LinkedIn post.
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American Addiction Centers on Aug. 24 launched a weeklong campaign drawing attention to the fact that someone dies from an opioid overdose every 11 minutes in the U.S.
Three hospitals or health systems that recently posted job listings seeking marketing executives are listed below.
The California Hospital Association on Aug. 24 unveiled a new public service and social media campaign geared toward reassuring people that hospitals are safe and ready to provide care for all patients.
Healthcare marketers usually have a wide base of people to deliver messaging to, so it's imperative they leverage technology to effectively identify the specific needs of each subgroup and how to best reach them.
Many hospitals and health systems launched new telehealth platforms and services during the COVID-19 pandemic but must now implement marketing strategies to keep patients engaged with virtual care, according to the American Marketing Association.