When the COVID-19 pandemic became widespread across the U.S. in March, MaineHealth had to quickly rethink its marketing strategy ahead of its new campaign launch then scheduled for April, according to the Portland Press Herald.
Digital Marketing
Below is a roundup of marketing campaigns launched by hospitals, health systems and other healthcare organizations during September.
As system director of digital marketing and consumer strategy at Adventist Health, Lauren Davis has helped spearhead the Roseville, Calif.-based health system's patient engagement initiatives in wake of the acceleration brought on by the COVID-19 pandemic.
The marketing teams within hospitals and health systems are faced with the tough task of making their organization appear as the top choice from which patients can receive care — a job with intricacies those who work outside of healthcare…
Ten hospitals or health systems that recently posted job listings seeking marketing executives are listed below.
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Altamonte Springs, Fla.-based AdventHealth recently rolled out a new campaign called "Humans are Incredible," which encourages the public to take ownership of their systemic health during a time when many feel they have lost control.
Revere, Mass., recently launched a new COVID-19 safety and awareness campaign prominently featuring the stories of community members who have survived the disease, the Boston Herald reported.
As technology continues to fuel changes in consumers' healthcare expectations, a customer relationship management (CRM) system can help hospitals and health systems create a more tailored patient experience, which they have come to expect from other industry interactions.
LinkedIn recently launched a new Healthcare Hub to help healthcare marketing professionals expand their consumer reach.
Tennis phenom Serena Williams and reality television star Khloe Kardashian are the latest celebrities to be tapped by drugmakers for pharmaceutical marketing campaigns, according to Insider.