Annapolis, Md.-based Luminis Health unveiled a comprehensive rebrand Oct. 28, complete with a new logo, color scheme and social media presence.
Digital Marketing
Three House panels are claiming that HHS paid a contractor to screen 274 celebrities for their political views as part of a botched $265 million public service campaign on COVID-19, according to an Oct. 29 CNBC report.
From the best tools healthcare marketers can use to reach patients to the increased responsibility to provide patients with reliable health information amid the pandemic, here are 10 big ideas that healthcare marketing executives shared with Becker's Hospital Review in…
Below is a roundup of marketing campaigns launched by hospitals, health systems and other healthcare organizations during October.
The benefits of aligning with the consumer viewpoint The COVID-19 crisis has accelerated the imperative for consumerism in healthcare. More than ever, patients and members are concerned for their safety, their care and their financial well-being.
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HHS canceled a $250 million public service COVID-19 advertising campaign that would have offered early access to vaccines for Santa Claus performers in exchange for promoting the benefits of the vaccination, according to an Oct. 25 Wall Street Journal report.
The Maryland Department of Health extended its flu vaccination campaign by introducing #FightFlu Fridays, the department announced Oct. 25.
Marketing teams for some of the world's biggest brands are leading the charge to use COVID-19-specific data analytics platforms for determining how to use their budgets most effectively during the pandemic, according to an Oct. 25 The Wall Street Journal…
Seven hospitals, health systems or other healthcare organizations that recently posted job listings seeking marketing executives are listed below.
Healthcare marketers should keep a pulse on trends emerging in the industry if they want to deliver patients the most up-to-date and engaging information, according to Ajay Prasad, the founder and CEO of healthcare digital marketing agency GMR Web Team.