Detroit-based Henry Ford Health System launched its "Tough Love" campaign Dec. 5, urging Michigan residents to exhibit their toughness and compassion by adhering to COVID-19 safety protocols.
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HHS launched a national ad campaign on YouTube Dec. 4 to promote awareness about COVID-19 vaccines, according to CNN.
Pittsburgh-based Allegheny Health Network partnered with Marvel Comics to showcase the dedicated care the health system's nurses have been providing to COVID-19 patients throughout the pandemic, releasing a comic book Dec. 3 titled "The Vitals: True Nurse Stories".
Walgreens on Dec. 3 launched the Walgreens Advertising Group, a media group focused on maximizing return on investment by extracting personalized insights from first-party data.
Marketing and communications professionals deploying messaging about the pandemic may be missing the mark with the language they're using, as the American public considers some pandemic-related terms more serious, trustworthy or invasive than others.
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Healthcare marketers can gather insights from search data to help them shape strategy to better reach target audiences, economist Grace Kite, PhD, said in a Nov. 30 article she wrote for Marketing Week.
Below is a roundup of marketing campaigns launched by hospitals, health systems, healthcare organizations and local governments during November.
Three healthcare organizations that recently posted job listings seeking marketing executives are listed below.
Healthcare communication professionals should deploy messaging that encourages vaccine acceptance because the success of the country's vaccination effort hinges on Americans' willingness to be inoculated, according to a study published Nov. 19 in Health Affairs.
Nov. 19 marks the tenth annual National Rural Health Day, designated to honor the healthcare professionals who serve the unique needs of the country's rural communities.