Digital Marketing

A hospital's digital front door is an essential part of its strategy to engage patients throughout each point of their healthcare journey using technology they have already integrated into their everyday lives.

The Ad Council and the CDC teamed up Feb. 25 to launch a COVID-19 vaccine public education initiative called "It's Up To You" with the goal of making Americans feel prepared and confident about getting vaccinated once they're eligible.

Below is a roundup of marketing campaigns recently launched by healthcare organizations, nonprofits and state and local governments.

TikTok is rolling out new features to encourage body inclusivity and provide support to anyone struggling with an eating disorder through a new partnership with the National Eating Disorder Association, the organization said Feb. 22.

With warnings of potential problems and risks, current public messaging on COVID-19 vaccination efforts may be fanning the flames of pre-existing anti-vaccine misinformation and anxiety, according to a Feb. 19 New York Times report.

CVS Health has inked several new partnerships with companies including Lyft and the Ad Council to increase COVID-19 vaccine education and transportation access to appointments. 

Edward-Elmhurst Health launched a health and wellness podcast hosted by one of its internal medicine physicians, Mark Gomez, MD, the Warrenville, Ill.-based health system announced Feb. 17.

Misinformation and conspiracy theories about COVID-19 have proliferated online throughout the pandemic, and some unlikely brands advertise on sites that house these falsehoods, according to an analysis released Feb. 17 by NewsGuard.

As the nation persists in its effort to achieve widespread COVID-19 immunity through vaccination, hospitals and health systems have taken careful steps to combat COVID-19 misinformation and conspiracy theories.

CVS made changes on its website to simplify the COVID-19 vaccine registration process and address confusion many users were facing, Bloomberg reported Feb. 11.