Ascension recently launched a monthly 15-minute newscast summarizing the work happening around the St. Louis-based health system.
Digital Marketing
Ever since COVID-19 emerged, there has been a surplus of misinformation and conspiracy theories about the pandemic that governments have not always been successful in combating, according to an article published Jan. 28 in the Journal of Public Health Policy.
The pandemic forced every department within hospitals to change their operations — including communications and marketing departments, which had to pivot their strategies to better address their audiences' new needs and concerns.
About 57 percent of U.S. adults say they would be more willing to get a COVID-19 vaccine if they heard it was "highly effective" in preventing falling ill to the virus, according to the Kaiser Family Foundation's latest COVID-19 Vaccine…
The Chicago hospital formerly known as Norwegian American Hospital changed its name to Humboldt Park Health, signifying its ongoing commitment to serving community members in the city's Humboldt Park neighborhood.
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Public health advertising often achieves relatively low levels of success when the campaign message is intended to invoke fear rather than offer concrete steps to protect one's health, according to a recent Kaiser Health News report.
Four healthcare organizations that recently posted job listings seeking marketing executives are listed below.
As the people who must deliver honest and compassionate messaging to patients who may be facing uncertain or stressful journeys with their health, the marketing teams at hospitals and healthcare facilities have a tough task ahead of them.
Using the word "shot" could be ineffective in communication meant to encourage patients to receive COVID-19 vaccines, according to survey results released Jan. 14 by health insurer EmblemHealth.
The Federal Trade Commission reached a settlement Jan. 13 with Flo Health, a fertility and period health tracking app, for allegedly sharing users' personal data with companies, including Facebook, when it promised such information would be kept private.