A consumer report from NRC Health that surveyed millions of healthcare consumers found that more than a third of consumers expressed no preference for a healthcare brand compared to independent practitioners in 2020, NRC said.
Digital Marketing
YouTube unveiled a new healthcare initiative Jan. 13 focused on creating credible health content across its platform with collaborators including the Cleveland Clinic, Mayo Clinic and American Public Health Association.
The country's effort to inoculate front-line healthcare workers and nursing homes residents and staff has gotten off to a slower start than expected, a problem that will only be exacerbated if transparency and clear messaging is not incorporated into the…
Throughout the pandemic, some healthcare workers believed that the traditional media and the government's communication about the crisis did not accurately reflect the realities they face — a problem many of them have addressed by tweeting about their experiences, according…
New trends emerging this year in the marketing industry will help healthcare marketers reach their audiences more effectively by strategically addressing their changing lives and needs.
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Below is a roundup of marketing campaigns launched by hospitals, health systems, healthcare organizations and state governments during December.
The CDC, HHS and National Institute of Allergy and Infectious Diseases are among a group of 18 leading healthcare organizations that partnered with the Ad Council on a new video series campaign targeting healthcare workers for COVID-19 vaccination.
While COVID-19 didn't create the idea of physicians who have influence on social media, the pandemic did help "doctor influencers" find an audience as people grappled with understanding the new virus and combating misinformation, according to a Dec. 28 MIT…
California health systems are teaming up for a new marketing campaign to discourage travel and gatherings for the holidays.
The American Medical Association sent a letter Dec. 21 to the CEOs of six social media giants, urging them to increase efforts to dispel misinformation and disinformation about the COVID-19 vaccine on their platforms.