Under the partnership, Lyft will provide free or discounted rides for those who live in underserved communities and need transportation to a CVS pharmacy for their vaccine shot, according to a Feb. 19 news release.
“Forty-six percent of Lyft rides start or stop in low income communities,” Lyft co-founder and President John Zimmer said in the news release. “The combined strength of CVS Health and Lyft, with our ability to reach vulnerable communities, enables us to support equitable vaccine access in communities that need it most. Now more than ever, equity matters.”
CVS also joined the Ad Council’s COVID-19 Vaccine Education Initiative as a founding partner. The effort aims to educate the public about the importance of COVID-19 vaccines and build confidence in the vaccines to increase uptake, particularly in Black and Hispanic communities.
CVS will launch a pharmacy marketing campaign focused on reaching vulnerable communities with education information available in both English and Spanish.
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