University of Southern California, Yale University and University of Michigan have signed onto a COVID-19 messaging campaign spearheaded by Cultique, an advisor on cultural issues to the entertainment industry, CNBC reports.
Digital Marketing
The term "vaccine passport" has fueled political division, posing the need for an overhaul of the language used to describe COVID-19 vaccine verification, according to Brian Castrucci, DrPH, and Frank Luntz.
Healthcare workers' testimonials and encouragement to receive COVID-19 vaccines may be the best way to reach the country's vaccine-hesitant population, according to the Kaiser Family Foundation.
Almost 120 physicians, nurses and researchers from Boston-based Mass General Brigham are volunteering their time as "community messengers" to share information with people both in person and digitally about COVID-19 and vaccinations.
HHS on April 1 launched a $10 million ad campaign encouraging Americans to get vaccinated against COVID-19 as a way to end the pandemic and return to normal life.
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HHS is spending $50 million on an ad campaign raising awareness of how the $1.9 trillion the American Rescue Plan President Joe Biden recently signed into law expands the subsidies available under the Affordable Care Act for comprehensive health insurance,…
When it comes to communicating with patients about medical misinformation they find on social media, Margot Savoy, MD, a family physician at Temple University, tries to gently inform patients and steer them to more reliable sources, she told Politico.
Below is a roundup of marketing campaigns recently launched by health systems, nonprofits and state and local governments.
Hospitals and healthcare companies are launching new campaigns and finding ways to better engage with patients in the digital world, but not all marketing efforts go off without a hitch.
Google has removed 850,000 YouTube videos containing COVID-19 misinformation and blocked nearly 100 million ads containing false or misleading COVID-19 claims in 2020, according to testimony presented March 25 to the House Energy and Commerce Committee.