Dating apps to boost vaccinated users, thanks to White House effort

Nine popular dating apps will offer incentives to users who are vaccinated against COVID-19 as part of the White House’s goal of getting 70 percent of adults at least one shot by July 4, The Hill reported May 21.

Advertisement

Tinder, Hinge, Match, OkCupid, BLK, Chispa, Plenty of Fish, Bumble and Badoo will all allow users to add “vaccination badges” to their profiles. The apps will also offer special perks relevant to their designs, such as boosting profile visibility, granting extra swipes and providing free “super likes.”

The dating apps will also provide users with information about COVID-19 vaccines and links to vaccines.gov.

At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.

Advertisement

Next Up in Digital Marketing

Advertisement

Comments are closed.