The COVID-19 pandemic pushed ahead a very big shift that was already trickling into the healthcare industry, which is digital health and virtual engagement.
Digital Marketing
Facebook has become a go-to for pharmaceutical companies looking to target their drug advertisements to users who suffer from a specific illness, according to a May 6 report by The Markup.
Consumers increasingly expect to have user-friendly digital interactions with their healthcare providers, so it’s imperative to ensure your organization’s digital front door is strong and engaging. Otherwise, your organization may not be meeting consumers’ needs.
The Massachusetts attorney general penned a letter May 3 to CVS, Walgreens, Costco and other pharmacies asking them to disclose their data collection practices on people seeking COVID-19 vaccines and their connection to marketing efforts.
From their thoughts on crafting an authentic brand voice to combating COVID-19 misinformation to executing a strong digital front door strategy, here are six key quotes about healthcare marketing and communications that hospital executives recently shared with Becker's Hospital Review:
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U.S. advertisers are on pace to spend $11.36 billion on streaming TV commercials in 2021, but some roadblocks are preventing companies from monitoring their target reach, according to a May 4 Bloomberg report.
Despite more women becoming chief marketing officers in 2020, the profession saw a drop in overall racial and ethnic diversity, according to a recent report from executive search firm Spencer Stuart.
The average tenure of a chief marketing officer in 2020 fell to 40 months, the shortest it has been since 2009, according to a recent report from executive search firm Spencer Stuart.
The posts Americans share on social media after they receive their COVID-19 vaccines are influencing vaccine brand preferences, according to survey results released April 29 by health communications consultancy M Booth Health and market research company Savanta.
Ensuring parents know where they can find reliable information about vaccines is the best way to ensure children will get vaccinated against COVID-19 and other diseases, according to the marketing chiefs at Boston Children's Hospital and Reno, Nev.-based Renown Health.