Eastern Virginia Medical School will pay public relations firm TigerComm, which has ties to a blog publicizing negative stories about the school’s hospital partner, Sentara Healthcare, nearly $500,000, according to a June 9 Virginian-Pilot report.
Digital Marketing
Factual information, empathy and listening will help unvaccinated Americans get their COVID-19 shots, not patronizing lectures, two medical experts wrote June 9 in a USA Today opinion piece.
As interest in public health degree programs rises nationally, the NYU School of Global Public Health launched a campaign June 4 attracting students to its bachelor’s, master’s and doctoral degree programs.
Fake social media accounts controlled by automated software may be the most effective contributors to the rapid proliferation of COVID-19 misinformation, according to research published June 7 in JAMA Internal Medicine.
Many patients look at physician star ratings and reviews when choosing a provider. However, fake reviews might make it more difficult to find a medical provider, according to a June 5 report by The Washington Post.
Advertisement
Encouraging others to get vaccinated against COVID-19 requires compassionate, continuing conversations, Dr. Syra Madad, an infectious disease epidemiologist at NYC Health + Hospitals, wrote in a May 28 opinion piece for The New York Times.
Many states' COVID-19 vaccine information websites have accessibility shortcomings, according to an analysis published May 26 in JAMA Network Open.
The pandemic has inspired more students to apply for graduate-level degree programs for public health, with a particular emphasis on health crisis communication studies, according to a report released May 20 by the Association of Schools and Public Health Programs.
As COVID-19 cases decline and vaccinations increase, hospital marketing teams have the opportunity to broaden their messaging and refocus their strategies.
Below are six healthcare marketing campaigns launched recently by health departments, nonprofits, the federal government and private companies.