Rebranding a hospital or health system is a major, often expensive, undertaking hospitals can be unsure whether to pursue. Below, five chief marketing officers answer the question: When should a hospital know it's time to rebrand?
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Eastern Virginia Medical School will pay public relations firm TigerComm, which has ties to a blog publicizing negative stories about the school’s hospital partner, Sentara Healthcare, nearly $500,000, according to a June 9 Virginian-Pilot report.
Factual information, empathy and listening will help unvaccinated Americans get their COVID-19 shots, not patronizing lectures, two medical experts wrote June 9 in a USA Today opinion piece.
As interest in public health degree programs rises nationally, the NYU School of Global Public Health launched a campaign June 4 attracting students to its bachelor’s, master’s and doctoral degree programs.
Fake social media accounts controlled by automated software may be the most effective contributors to the rapid proliferation of COVID-19 misinformation, according to research published June 7 in JAMA Internal Medicine.
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Many patients look at physician star ratings and reviews when choosing a provider. However, fake reviews might make it more difficult to find a medical provider, according to a June 5 report by The Washington Post.
Encouraging others to get vaccinated against COVID-19 requires compassionate, continuing conversations, Dr. Syra Madad, an infectious disease epidemiologist at NYC Health + Hospitals, wrote in a May 28 opinion piece for The New York Times.
Many states' COVID-19 vaccine information websites have accessibility shortcomings, according to an analysis published May 26 in JAMA Network Open.
The pandemic has inspired more students to apply for graduate-level degree programs for public health, with a particular emphasis on health crisis communication studies, according to a report released May 20 by the Association of Schools and Public Health Programs.
As COVID-19 cases decline and vaccinations increase, hospital marketing teams have the opportunity to broaden their messaging and refocus their strategies.