Below are four key tips healthcare marketers should keep in mind when crafting messaging for baby boomers, according to a study published Aug. 3 in The Hearing Journal.
- Communicate virtual care options, as baby boomers have a growing interest in telehealth.
- Market the importance of exercise, and encourage the use of wearable devices that track health and fitness.
- Give options to improve leisure time, as many baby boomers’ leisure activities have gotten unhealthier during the pandemic.
- Prioritize patients’ schedules and allow for flexibility.
