Digital Marketing

Viral social media posts are claiming that the word 'hospital' has a deeper meaning, according to a July 14 USA Today report.

Aesthetics are a key part of any health system marketing campaign because visual imagery stirs up emotions and memories that audiences will associate with the system.

Advice from family members, friends and healthcare providers are the main factors persuading Americans who were previously hesitant to get vaccinated against COVID-19, according to research released July 13 by Kaiser Family Foundation.

Interactive media tools, such as comments, "like" buttons and other features that display online content's popularity among users, soften Americans' negative reactions to health guidance, according to a recent study published in Health Communication.

Local celebrities may be the most effective public messengers to encourage COVID-19 vaccination in their communities, according to a July 11 opinion piece published in Scientific American.

Six hospitals and health systems recently posted job listings seeking communications and marketing executives. 

Health systems' advertisements usually communicate to patients that they provide top quality care, but viewers can sometimes understand these messages to simply mean the health system has extra money to spend on marketing, according to a study published July 2…

The FDA in May expanded Pfizer's emergency use authorization to include people ages 12 and older, and the drugmaker said it hopes to apply for its COVID-19 vaccine's approval to be used in children between ages 5 and 11 in…

YouTube’s recommendation algorithm still regularly suggests videos with COVID-19 misinformation, according to research published July 7 by nonprofit Mozilla Foundation.

San Francisco, Calif.-based Dignity Health renamed one of its hospitals. The Camarillo, Calif.-based hospital formerly known as St. John's Pleasant Valley Hospital on July 6 changed its name to St. John's Hospital Camarillo.