Baby boomers are an essential demographic healthcare marketers must know how to reach, but not all marketers have kept up with the changes to this generation's needs, preferences and consumer behavior that have transpired since the pandemic began.
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NYC Health + Hospitals is renaming its Brooklyn campus undergoing renovations after the Supreme Court Justice Ruth Bader Ginsburg.
Young people have the lowest COVID-19 vaccination rates of any eligible age group in the U.S. The White House is tackling the issue by paying social media influencers, particularly those who post on TikTok, to encourage their audiences to get…
The Federation of State Medical Boards warned July 29 that physicians and other healthcare professionals could be at risk of losing their medical licenses if they spread COVID-19 vaccine misinformation on social media, online and in the media.
Throughout the pandemic, Americans have cycled through three main emotions in response to COVID-19: refusal, anger and acceptance.
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Marketing budgets decreased during the COVID-19 pandemic, but marketing executives are not seeing the recovery they expected, according to a July 14 report from Gartner.
While it is true that most of the country's current COVID-19 cases and hospitalizations are among unvaccinated people, it is becoming increasingly common for unvaccinated Americans to be demonized by some media outlets and public officials.
Altamonte Springs, Fla.-based AdventHealth and Florida's Flagler County school district signed an exclusive agreement July 20 that gives the health system blanket access to marketing in the district's schools, according to a July 1 FlaglerLive report.
Now that the U.S. economy has largely "opened up" and Americans' day-to-day lives are getting closer to normal, it can be tricky for hospitals to communicate their masking policies and safety protocols to visitors.
Healthcare marketers often must craft messages targeting older audiences, so it's important they avoid stereotyped depictions of older people as frail and incompetent, according to Harvard Business Review.