Described as comprising "digital natives," Generation Z — roughly defined as those born between the late 90s through early 2010s — is presenting a new challenge to marketers: avoiding "cringe" in ad campaigns, according to MIT Sloan Management Review.
Digital Marketing
Seven-time Olympic medalist Shannon Miller shares her journey through cancer diagnosis, treatment and recovery in St. Louis-based Ascension's most recent marketing campaign.
If a Google user searches "Aduhelm," the first two results they see are ads. One advertises Biogen's landing page for the much-debated Alzheimer's disease treatment, and the other is a call to lower the drug's price from the country's largest…
As healthcare marketers continue to disseminate credible information on the dangers of COVID-19 and why people should get vaccinated, it's important they know which healthcare providers and institutions Americans trust.
The average marketing salary in the United States is $73,000. Here's where top tech companies fall on that pay scale, according to a July 16 Insider report.
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WebMD acquired the Wellness Network, a digital platform that provides hospitals and health systems with video-based patient education resources, the company said July 20.
Marketers are using freelancers and automation to meet the needs of clients while lacking the staff to handle an influx of new business, according to a July 20 Insider report.
In his first advisory, U.S. Surgeon General Vivek Murthy, MD, urged technology and social media companies to "take more responsibility" to combat the proliferation of online health misinformation. YouTube has a plan to do just that, Garth Graham, MD, the…
The urgent threat of health misinformation was the subject of the first advisory issued by U.S. Surgeon General Vivek Murthy, MD.
Google searches for COVID-19 vaccines and infertility increased by 34,900 percent after a physician and former Pfizer executive submitted a petition with claims that the vaccine was linked to infertility, according to a report published in the Journal of Osteopathic…