Below are three key considerations healthcare marketers should take when creating messaging for older audiences, per the July 2 report:
- Focus on emotionally meaningful material, as emotionally charged messages often resonate more with older audiences than young ones.
- Prioritize positivity, as older audiences are often more drawn to positive emotional messages than negative ones.
- Identify with older people, as they often have trouble resonating with stereotypical depictions of their age group.
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