The campaign will target recent high school graduates, college graduates and those considering a career switch. The school, which teamed up with New York City-based advertising agency DeVito/Verdi to execute the campaign, expects to begin disseminating messaging this summer.
“Prior to the pandemic, the field of public health might have been a somewhat perplexing one, not on everyone’s radar,” Dr. Cheryl Healton, the school’s dean said in a news release. “One year later, the nation fully grasps that public health systems are equally as critical as the nation’s high-speed broadband, energy and transportation infrastructures. We are excited to work with DeVito/Verdi to communicate that to prospective students as their contributions to reimagining and rebuilding the nation’s public health responses are more vital than ever.”
The school offers more than a half-dozen certificate programs, 13 undergraduate majors, four master’s programs and a doctorate in philosophy in public health.
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