Digital Marketing

Hospital marketing executives can choose from a wide range of digital tools to help them better engage with their audiences, but not all can decipher what's essential versus what's superfluous. Below, six hospital marketing executives explain which tools they think…

In August, Jacksonville, Fla.-based Nemours Children's Health dropped "System" from its name. On Sept. 15, the health system officially launched its new brand. Here are three things to know:

Centene subsidiary Wellcare announced that NFL Hall of Fame quarterback Joe Montana will be its brand ambassador.

Wellness influencers — those who have garnered large social media followings by posting about natural remedies and new age spirituality — have contributed significantly to the country's health misinformation crisis, The Washington Post reported Sept. 12.

One of the most common reasons Americans cite for not getting vaccinated against COVID-19 is that they're naturally protected by their past infection. When encouraging people who have this belief to get vaccinated, healthcare professionals should explain hybrid immunity and…

The Rockford, Ill.-based system formerly known as SwedishAmerican Health System has rebranded as UW Health, local NBC affiliate WREX reported Sept. 9.

Statewide COVID-19 vaccine incentives have not influenced daily vaccination rates, according to a study published in the Social Science Research Network by researchers from the University of Pennsylvania in Philadelphia.

Misinformation about the safety of COVID-19 vaccines has caused many Americans to be skeptical about getting inoculated. Below, Becker's compiled three of the biggest rumors surrounding vaccines and their origins.

Emojis could help some patients better communicate their symptoms, concerns and other clinically relevant information, according to a study published Sept. 7 in JAMA.

The American Board of Family Medicine, American Board of Internal Medicine and American Board of Pediatrics on Sept. 9 issued a statement supporting the Federation of State Medical Boards' recent warning that physicians could lose their medical licenses over posting…