The CDC unveiled a new Vaccine Resource Hub on Sept. 28 to provide access to hundreds of resources and marketing materials about COVID-19 and flu vaccines.
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Springfield, Ill.-based Memorial Health System will drop "System" from its name Oct. 1, as well as go through a series of other changes to reflect its new brand, according to The State Journal-Register.
Vaccine hesitancy and resistance can stem from a variety of factors, so it's critical that healthcare communication professionals appeal to the concerns of specific populations when promoting COVID-19 vaccines. What works in one state could be ineffective in another, according…
Below are five hospitals that have announced name changes or other rebranding efforts since Sept. 7.
Charlotte, N.C.-based advertising agency BooneOakley invented the fictional "Wilmore Funeral Home" to warn people what could happen if they remain unvaccinated against COVID-19. The strategy is bold, but marketing and health experts are split on whether it's effective.
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As the pandemic evolves, so do the messages healthcare communication professionals need to communicate. Below are the six messages that will define the pandemic's second winter, according to a Sept. 20 report from The Atlantic.
Prominent brands have been advertising on websites dedicated to COVID-19 misinformation throughout the pandemic — often unknowingly because of the opaque design of the digital advertising market, according to a report released Sept. 18 by the Bureau of Investigative Journalism.
An individual's comfort level with taking risks — which is shaped by genetics and early life experiences — affects the extent to which they exercise COVID-19 precautions more than politics or geography, The Wall Street Journal reported Sept. 19.
Anti-vaccine social media users have been spreading misinformation about COVID-19 vaccines throughout the pandemic. Ivermectin has now become a prevalent part of anti-vaccine Americans' discourse, as many think the drug is a censored COVID-19 cure, according to a Sept. 19…
It's important that job seekers use keywords to distinguish themselves from other applicants during their job hunt. That's why some job seekers are making sure employers know they're vaccinated against COVID-19 by mentioning it in their resumes and LinkedIn profiles,…