Digital Marketing

Brands usually are apprehensive about complimenting competitors, as many marketers say doing so gives a rival free publicity. However, health systems might have an opportunity to improve patients' perceptions of them by giving competitors their due, according to a study…

Doctor On Demand and Grand Rounds unveiled their new brand after several mergers in 2021.

Nineteen states rolled out lotteries for COVID-19 vaccine recipients, but none of them saw increased vaccination rates as a result, according to a study published Oct. 15 in JAMA Health Forum.

Television shows — medical dramas, in particular — are writing storylines about COVID-19 with the help of physicians and public health experts, The Wall Street Journal reported Oct. 15.

Shreveport, La.-based Willis-Knighton Health System is renaming its innovation hub and rehab institute after its recently retired CEO, who served the system for 56 years, the Shreveport Times reported Oct. 14.

The Vaccine Confidence Fund on Oct. 14 selected 33 organizations to receive grants totaling more than $7 million for projects exploring how technology and social media can increase vaccine confidence.

Pfizer's COVID-19 vaccine could soon be approved for children ages 5-11. When promoting vaccination to parents of young children, it's important that communication professionals emphasize data to ease safety and efficacy concerns, as well as encourage parents to have conversations…

The country's COVID-19 booster rollout is making many vaccine-hesitant Americans even more skeptical of the shots, The New York Times reported Oct. 11.

The CDC, American Medical Association and the Ad Council on Oct. 12 launched a new campaign to encourage Americans to get vaccinated against the seasonal flu.

From the mottos they use to guide their marketing teams to the language and images they avoid using in their campaigns, here are seven key quotes about healthcare marketing that hospital executives shared with Becker's Hospital Review in the last…