The Kansas City, Mo.-based health system formerly known as Truman Medical Centers/University Health will now be known as only the latter portion of its name, according to The Kansas City Star.
Digital Marketing
The number of people in the U.S. getting newly vaccinated against COVID-19 each day is at the lowest it's been since the CDC began tracking the data in January — but only 55.5 percent of the country's population is fully…
Here's a list of hospitals and health systems that recently posted job listings seeking marketing leaders.
Fond du Lac, Wis.-based Agnesian HealthCare released name changes and new logos to reflect its new brand under a merger with St. Louis-based SSM Health.
By the time they land a C-suite role, hospital marketing executives have usually deployed dozens of campaigns, each with different focuses. Below, 12 of these executives share the campaign they've been most proud of in the past 10 years.
Advertisement
Below are five COVID-19 vaccine promotion campaigns launched by healthcare groups, hospitals and advertising agencies.
Hospitals can get up to 100 times more website traffic if they have robust online health libraries, according to a Boston Digital report.
The CDC unveiled a new Vaccine Resource Hub on Sept. 28 to provide access to hundreds of resources and marketing materials about COVID-19 and flu vaccines.
Springfield, Ill.-based Memorial Health System will drop "System" from its name Oct. 1, as well as go through a series of other changes to reflect its new brand, according to The State Journal-Register.
Vaccine hesitancy and resistance can stem from a variety of factors, so it's critical that healthcare communication professionals appeal to the concerns of specific populations when promoting COVID-19 vaccines. What works in one state could be ineffective in another, according…