As healthcare communication professionals continue to reach the millions of Americans who have not been vaccinated against COVID-19, it's important they avoid fear-based messaging, according to research conducted by data science consulting firm Civis.
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Tampa (Fla.) General Hospital is renaming its pediatric services division and pushing forward a $7.5 million remodel as part of its systemwide expansion, the academic medical center said Oct. 7.
Below are 11 hospitals that have announced name changes or other rebranding efforts since Sept. 29.
Wausau, Wis.-based Aspirus Health is renaming four hospitals purchased from St. Louis-based Ascension to reflect the acquisition, Merrill Foto News reported Oct. 7.
Most patients are using the internet to evaluate their treatment options rather than working with their physician, according to a recent study by Optum's PatientsLikeMe.
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Oftentimes, hospital marketers adhere to deeply held maxims — whether personal or as an organization — when strategizing communication. Here, leaders from nine health systems share the mottos on which they base their messaging strategies.
Americans between ages 25 and 34 are most likely to say they don't always trust their healthcare provider to make the right decisions for them, according to research released by branding agency Monigle.
ChristianaCare's brand perception improved the most in 2020, according to research released by branding agency Monigle.
Johns Hopkins Medicine had the most trusted health system brand in the U.S., according to research released by branding agency Monigle.
Three hospitals formerly owned by Novant Health UVA Health System have been renamed to reflect the fact that Charlottesville, Va.-based UVA Health became their sole owner July 1.