Hospitals operate on thin margins, so marketing departments often have to craft campaigns on restrictive budgets. Here, marketing executives from seven health systems across the country share tips on how to launch a successful campaign on a tight budget.
Digital Marketing
MidMichigan Health has been renamed MyMichigan Health, the Midland-based health system announced Dec. 1.
One of healthcare marketing professionals' main goals is to build trust, but that can be difficult to achieve across an entire health system.
Hospitals, clinics, pharmacies and other facilities that Wausau, Wis.-based Aspirus Health acquired from Ascension Wisconsin will adopt their new names on Dec. 1, Aspirus announced.
New York City-based Montefiore Health System kicked off its new "Caring Makes Magic" campaign with the launch of a short film following a young girl's journey to get care for her injured stuffed unicorn.
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COVID-19 vaccines have become a part of daily conversations in 2021, yet people rarely refer to them by their brand names. Here are explanations of the brand names chosen for five COVID-19 vaccines, according to a Nov. 22 Endpoints News…
Chief marketing officers might feel they are under pressure to prove the positive effects of their marketing spending, according to a Nov. 12 Harvard Business Review report.
The Iroquois Healthcare Association's ad campaign to recruit healthcare workers made it onto marketing magazine The Drum's list of the five best business-to-business campaigns of 2021.
Here are the marketing executives of the 10 largest nonprofit health systems:
The COVID-19 pandemic has drawn widespread attention to the impact of social media on health, inspiring public health officials and tech platforms to rethink strategies for combating misinformation, according to Brian Castrucci, DrPH, and Frank Luntz.