Digital Marketing

Mobile marketing evolved significantly in 2021. Here are five of the key mobile marketing trends healthcare marketing professionals should know about heading into 2022, according to a report in The Drum on Dec. 30.

Roanoke, Va.-based Carilion Clinic is spotlighting the story of a community figure who had a severe case of COVID-19 in an effort to encourage vaccinations amid an unprecedented nationwide surge of cases.

Indiana University Health, Eskenazi Health and Community Health Network are urging Indiana residents to get vaccinated and mask up in a new marketing campaign, titled "We can't do this alone," Indianapolis Business Journal reported Dec. 20. 

Here are 80 hospitals that have announced name changes or other rebranding efforts in 2021, as reported by Becker's Hospital Review:

Cleveland Clinic and University Hospitals are among a group of Cleveland hospitals and health systems that issued a full-page ad in Ohio's largest newspaper urging people to get vaccinated against COVID-19, The Washington Post reported Dec. 20. 

Building patient trust is essential for patient retention and hospital revenue, but measuring trust  can be tricky. Here, executives from four health systems share how they measure patient trust.

More than 65 percent of consumers turn to online search engines when looking for a new healthcare provider, according to a December Press Ganey research report. 

Two years into the pandemic, many Americans remain confused or skeptical about the COVID-19-related guidance they're receiving from the federal agencies and other public health experts. Here are eight key missteps public health communication professionals are continuing to make, according…

From their thoughts on interdepartment collaboration to the mottos they use to guide their campaigns to how they execute a strong digital strategy, here are 10 key quotes about healthcare marketing hospital executives shared with Becker's Hospital Review in 2021:

Verily, the healthcare and life sciences sister company of Google, recently named Cozi Namer its new head of marketing for health platforms, according to a Dec. 6 LinkedIn post.