Digital Marketing

East Orange (N.J.) General Hospital received the new name of CareWell Health Medical Center on Jan. 12 after it was acquired by EOH Acquisition Group on Jan. 1.

Patients' communication with physicians during the pandemic has become more virtual as telehealth offerings increase, but this can pose a challenge to the patient experience as data becomes less centralized, VentureBeat reported Jan. 10.

Purdue University Global is rolling out a bachelor of science degree in health education and promotion.

Here are five hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 3.

The marketing field changes as culture does, so there are often new trends for healthcare marketers to incorporate into their campaigns. Here are five ways healthcare marketers can keep their campaigns up to date in 2022, according to a Jan.…

Lourdes Hospital in Binghamton, N.Y., rebranded its logo to reflect that it is a part of St. Louis-based Ascension, Binghamton's ABC affiliate reported Jan. 3.

Under a joint operating agreement, East Carolina University's Brody School of Medicine and Vidant Health, both based in Greenville, N.C., will integrate under a shared brand known as ECU Health. 

Mobile marketing evolved significantly in 2021. Here are five of the key mobile marketing trends healthcare marketing professionals should know about heading into 2022, according to a report in The Drum on Dec. 30.

Roanoke, Va.-based Carilion Clinic is spotlighting the story of a community figure who had a severe case of COVID-19 in an effort to encourage vaccinations amid an unprecedented nationwide surge of cases.

Indiana University Health, Eskenazi Health and Community Health Network are urging Indiana residents to get vaccinated and mask up in a new marketing campaign, titled "We can't do this alone," Indianapolis Business Journal reported Dec. 20.