Inglewood, Calif.-based Centinela Hospital partnered with Carvertise, a company that wraps vehicles in advertisements, to deploy a fleet of Centinela-branded Ubers outside SoFi Stadium, where the Super Bowl will be played, M+MM reported Feb. 11.
Digital Marketing
In the past decade, the ability to leverage social media has become an indispensable part of hospital marketing strategy. Becker's reached out to 23 health systems across the country to learn more about how they plan to use social media…
Healthcare professionals have taken to Instagram to build their personal brand, share their stories, spread awareness and connect with patients on a different platform, MM+M reported Feb. 8.
Pullman (Wash.) Regional Hospital revitalized its brand to better reflect its mission and values.
Indianapolis-based Community Health Network, Eskenazi Health and Indiana University Health shared messages and images via social media aimed at improving vaccination rates among Indiana residents.
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Salesforce, Epic and CipherHealth were among the companies nabbing No. 1 spots for patient engagement categories in KLAS Research's 2022 "Best in KLAS" rankings.
The Coalition to Protect America's Health Care, which was co-founded by the American Hospital Association, launched a TV ad Feb. 6 pushing Congress to prevent pending Medicare cuts as hospitals deal with the omicron variant, inflation and workforce shortages.
A Dallas hospital changed its name from City Hospital at White Rock to White Rock Medical Center.
"On the Fence," Illinois' latest vaccination campaign, uses testimony from those who experienced vaccine hesitancy as a way to encourage people to get vaccinated, MM+M reported Feb. 1.
Following one year of Wilmington, N.C.-based New Hanover Regional Medical Center joining Winston-Salem, N.C.-based Novant Health, the system unveiled new names of several facilities with the Novant brand, which went into effect Feb. 1.