Digital Marketing

The Bethany, Okla.-based hospital formerly known as the Children’s Center Rehabilitation Hospital has rebranded, rolling out a new name, logo and website.

Sioux Falls, S.D.-based Sanford Health launched a brand campaign communicating its commitment to its expansive patient base.

Tallahassee, Fla.-based Capital Region Medical Center in Tallahassee, Fla., will be renamed HCA Florida Capital Hospital on March 3, WTXL Tallahassee reported Feb. 24.

Two Florida hospitals are changing their names to reflect their affiliation with Nashville, Tenn.-based HCA Healthcare.

Grand Rapids, Mich.-based Spectrum Health has launched a publicity campaign urging patients to treat healthcare workers with more respect and kindness, NPR affiliate Michigan Radio reported Feb. 21.

More healthcare ad campaigns are focusing on meeting patients where they are, which often requires hospital marketing teams to think outside the box. Here, seven health system executives share an unexpected way their system has reached patients.

Fear-based messaging is often persuasive, but it has not been an effective way to promote COVID-19 vaccines or social distancing, Fast Company reported Feb. 20.

Here are six hospitals and health systems that have announced name changes or other rebranding efforts since Jan. 12.

Here are eight healthcare marketing campaigns Becker's covered since Feb. 7:

The Lancaster, Calif.-based hospital formerly known as Antelope Valley Hospital launched a new brand identity, including a new logo and name: Antelope Valley Medical Center.